Research has found that a subject line with 29-39 characters gets the best click-through rate and that a 4-15 character line has the best open rate. Drop a number, and then offer to give your contact help with some challenge and you’re likely to catch their attention. In other words, don't put "Go Green Association Newsletter, Volume 5, Issue 7" in your subject line. The best way to write email subject lines for higher opens (instead of being marked as spam) is by leveraging natural human tendencies and psychological principles. Here are 164 examples of the best subject lines for email marketing, and the proven principles that make them work… Fear of … Describe the Candy, Not the Wrapper. Got any unique subject lines that have been successful? Within this post, I’ve got 101 PROVEN, swipeable email subject lines that are yours for the taking. Wait at least a few days (perhaps even a week) before following up, and don't be too pushy or demanding. Don’t forget: Your email subject lines can show how much you respect your constituents’ busy schedules by telling them exactly what they’ll find inside. Well, according to the email deliverability experts at Return Path, recipients are most likely to read email subject lines that stay between 61 and 70 characters. Flatter the recipient. 1. Email subject line is the foremost thing that people notice. The decision to delete or open an email entirely depend on email subject line. You might even see a boost in constituent engagement and giving! Tell a story. One year-end email simply said, "It’s Not Too Late to Help!" As an example, consider an quick engaging subject line like, “Can we grab coffee?” vs. a long, roundabout way of saying the same thing: Spell out an immediate benefit. And if you’re one of our email subscribers, there’s at least a 20% chance that you played a role in determining what made the list. An effective subject line needs to be creative, informative and intriguing, without coming on too strong. Create a sense of urgency. Revamping your subject lines with these simple tips can make a big difference in your email open rates. Here are my top five tips for writing the best possible subject lines for your email newsletter. Your subject line can still “preview” the email content, but do so in a more enticing way. As emails contain viruses or other irrelevant information, so busy people rarely open their emails. So spend some time crafting your subject lines. You could argue that they’re more important than the content of the email. When determining the length of your subject lines, also consider display on smartphones. Give a follow up phone call or email. Tell us what goodies are inside this email, not about the packaging. The email subject line is your first impression, so write it … Encourage the reader to open that email right then by including a time element. 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